Services

Sugerman Communications Group specializes in creating strategic communications campaigns. Our clients include leading corporations, trade associations, educational institutions, non-profit organizations and governmental bodies. In many cases, our clients' needs intersect the realms of business, media and government, whether locally, statewide or nationally. Our team is uniquely positioned to understand the dynamic among those sectors, and to provide corresponding advice and results.

In many ways, we help clients shape public opinion and influence public policy outcomes:

• Media Relations – Media relations services are at the core of nearly all corporate communications and public-affairs planning. SCG designs and implements short- and long-term media campaigns to generate and manage media coverage that helps clients achieve a wide range of goals. We pride ourselves on having excellent relationships and credibility with local and national news directors, reporters, editors and columnists.
  
  
• Corporate Positioning & Reputation Management – The plans we develop and implement can strengthen the reputations of a corporation, its senior executives and individual departments in the eyes of employees, customers, analysts, regulators and journalists.
  
  
• Issues Management – We help clients navigate the political, media and public arenas on issues ranging from the environment, land use and energy to transportation, trade and education.
  
  
• Community Relations – To build support for client programs and initiatives, we work through local communications channels including direct mail, opinion leader organizations, newsletters, advertising, strategic philanthropy and local events.
  
  
• Labor Relations – Leading up to, during and following contract negotiations, we work alongside the management team to devise a comprehensive program and message platform to reach the most important internal and external stakeholders.
  
  
• Crisis Communications – In a challenging and hostile environment, we manage communications that are critical to protecting corporate and personal reputations.
  
  
• Government Relations – Our strategies and connections strengthen client relationships with governmental decision-makers, and we work in conjunction with advocacy teams to secure desired outcomes.
  
  
• Litigation Support – We support clients' legal teams by providing counsel and implementing communications strategies to protect the client's reputation during the arduous—and often public—litigation process.